2026 Media Kit
Reach Waco’s Business Community
Waco Business Journal is a digital-first business publication covering the companies, leaders, developments and ideas shaping Waco and Central Texas.
Connect your business with entrepreneurs, executives, professionals, investors, developers, employers and decision-makers throughout the Greater Waco business community.
Positioning
Our Audience
Waco Business Journal is not a general-interest lifestyle publication. Our readers come to us specifically to understand what is happening in Waco business, commercial real estate, development, entrepreneurship, leadership and the Central Texas economy.
Advertisers are placed within a business-focused editorial environment built around leadership, commerce, investment, development and economic growth.
Digital Display Advertising
Digital Advertising Inventory
Founding Advertiser Rate
Homepage Leaderboard
Ad Size
Leaderboard — maximum 1000px wide × 120px tall
- —Premium homepage placement
- —Responsive desktop and mobile display
- —Click-through URL
- —Impression tracking where available
- —Click tracking
- —Campaign reporting
Homepage Square Ad
Ad Size
Square — 300px × 300px
- —Homepage placement
- —Desktop and responsive mobile display
- —Click-through URL
- —Impression tracking where available
- —Click tracking
- —Campaign reporting
Section Page Leaderboard
Ad Size
Leaderboard — maximum 1000px wide × 120px tall
- —Placement on a selected editorial section page
- —Horizontal banner placement
- —Desktop and mobile responsiveness
- —Click-through URL
- —Impression tracking where available
- —Click tracking
- —Campaign reporting
Section Page Square Ad
Ad Size
Square — 300px × 300px
- —Sidebar or designated block placement within a selected section
- —Click-through URL
- —Desktop/mobile responsiveness
- —Impression tracking where available
- —Click tracking
- —Campaign reporting
Article Page / In-Content Square
Ad Size
Square — 300px × 300px
- —Article-page exposure
- —Click-through URL
- —Responsive placement
- —Impression tracking where available
- —Click tracking
- —Campaign reporting
Sitewide Leaderboard
Ad Size
Leaderboard — maximum 1000px wide × 120px tall
- —Leaderboard exposure across qualifying areas of the website
- —Desktop/mobile responsiveness
- —Click-through URL
- —Impression tracking where available
- —Click tracking
- —Campaign reporting
- —Priority placement
Sitewide Square Ad
Ad Size
Square — 300px × 300px
- —Square/sidebar placement throughout qualifying site sections
- —Click-through URL
- —Desktop/mobile responsiveness
- —Impression tracking where available
- —Click tracking
- —Campaign reporting
- —Priority inventory
Founding Digital Advertising Rates
| Digital Placement | Ad Size | Founding Rate |
|---|---|---|
| Homepage Leaderboard | 1000px × 120px | $395/month |
| Homepage Square Ad | 300px × 300px | $295/month |
| Section Page Leaderboard | 1000px × 120px | $295/month |
| Section Page Square Ad | 300px × 300px | $225/month |
| Article Page / In-Content Square | 300px × 300px | $195/month |
| Sitewide Leaderboard | 1000px × 120px | $595/month |
| Sitewide Square Ad | 300px × 300px | $495/month |
Advertising inventory is limited and subject to availability.
Sponsored Content
Become Part of the Business Conversation
Sponsored content allows businesses to tell their story while maintaining a clear distinction between paid promotion and independent WBJ editorial coverage. All paid content must be clearly identified.
Featured Business Profile
$395
- —Dedicated article
- —Business description
- —Client-provided photography
- —Company links
- —Social promotion
- —Permanent article URL
Sponsored Article
$495
- —Professionally formatted sponsored article
- —Search-optimized article page
- —Website links
- —Social distribution
- —Permanent URL
Executive or Leadership Profile
$495
- —Dedicated executive profile
- —Executive headshot
- —Company links
- —Social promotion
- —Permanent URL
Section Sponsorships
Own the Conversation
Align your company with the business topics most important to your customers. Each section is available on a category-exclusive basis — only one sponsor per topic.
Commercial Real Estate
Category Exclusive
Banking & Finance
Category Exclusive
Economic Development
Category Exclusive
Healthcare
Category Exclusive
Entrepreneurship
Category Exclusive
Construction & Development
Category Exclusive
Leadership
Category Exclusive
Technology
Category Exclusive
Category-Exclusive Section Sponsorship
Starting at $995/month
- —“Presented by” branding
- —Exclusive category sponsorship — one sponsor per section
- —Section Page Leaderboard or premium placement
- —Sponsor website link
- —Sponsor recognition on applicable section pages
- —Recognition on applicable articles
- —Priority campaign placement
- —Reporting
Category exclusivity is limited to one sponsor per topic.
Advertising Packages
Recurring Advertising Packages
Business
$399/month
- —Website advertising
- —Featured business listing
- —1 sponsored social post each month
- —Campaign reporting
6-month commitment
Growth
$699/month
- —Premium website advertising
- —Featured business listing
- —1 sponsored article or business profile each quarter
- —1 sponsored social post each month
- —1 newsletter advertisement each month
- —Campaign reporting
6-month commitment
Market Leader
$1,250/month
- —Premium homepage advertising
- —Premium article or in-content advertising
- —Featured business listing
- —1 sponsored article or executive profile each month
- —1 newsletter advertisement each month
- —2 sponsored social posts each month
- —Priority campaign placement
- —Campaign reporting
6-month commitment
Become a Waco Business Journal Presenting Partner
Starting at $1,995/month
Designed for organizations such as:
- —Exclusive or semi-exclusive category sponsorship
- —“Presented by” branding
- —Premium homepage placement
- —Premium section advertising
- —Sponsored content
- —Newsletter promotion
- —Social promotion
- —Featured business profile
- —Priority advertising inventory
- —Monthly reporting
Recommended: 12-month partnership.
Business Directory
Be Found by Waco’s Business Community
Enhanced Business Profile
$199/year
- —Company description
- —Logo
- —Photos
- —Website
- —Phone
- —Social links
- —Enhanced placement
Premium Business Profile
$399/year
- —Priority placement
- —Featured designation
- —Additional images
- —Expanded company description
- —Category priority
- —Direct lead links
Contact
Let’s Build Your Waco Business Campaign
Tell us what you’re interested in and an advertising specialist will follow up with availability and a tailored proposal.
Advertising
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WacoBusinessJournal.com
Waco Business Journal
Business. Development. Leadership. Growth.
Digital First. Print Coming Soon.
Print Edition
Waco Business Journal Print Edition
Coming Soon
Waco Business Journal was built digital first. A premium physical edition of Waco Business Journal is currently in development and will complement our ongoing digital business coverage. The print publication will provide an additional opportunity for advertisers to reach business owners, executives, professionals, investors, developers and community leaders throughout Waco and Central Texas.
Planned Founding Advertiser Rates
Full Page
Starting at $995/issue
Half Page
Starting at $595/issue
Quarter Page
Starting at $350/issue
Potential premium positions: Inside Front Cover · Inside Back Cover · Back Cover · Opening Spread · Section Sponsorships.
Final pricing, publication frequency, circulation, distribution, advertising specifications and launch date will be announced prior to publication.
Qualifying Waco Business Journal digital advertising partners will receive priority access to print advertising opportunities and preferred launch pricing.
Get Print Launch Updates
Be notified when print advertising opportunities become available.
Social Media
Extend Your Reach
Sponsored Social Post
$195
Sponsored Story
$125
Sponsored Reel
$295
Client-provided creative may be used. Graphic design, photography, video production and other creative services may be quoted separately.